I have managed the social media for The Oddities Museum, an educational non-profit during my time working there. In that time, I have introduced millions of people to The Oddities Museum via Instagram and Facebook. Our engagement has increased a lot under my supervision, with our Facebook following multiplying over ten times (and still going) since I started. I keep an eye on the trends, but more importantly I've put in the work to get to know our audience and provide them with what they want while preserving our role as a positive, educational institution.
An example from The Oddities Museum instagram that I produced
I produced this one as well--I had to work to make it sound like that, but that's my voice at the beginning!